Industry Analysis Case Study

The US Radio Industry

OR

Abstract:
This case study takes a look at the technological changes that have happened in the US Radio Industry over the last century. It explains various phases of development in radio technology starting from the traditional AM/FM terrestrial radio to digital technologies like Satellite Radio, Internet radios and High Definition (HD) Radios. All these technologies had certain advantages as well as limitations associated with them. The case endeavours to raise a debate on which technology would come to dominate the US Radio Industry in the near future.

Pedagogical Objectives:

• To discuss about the terrestrial and satellite radio
• To discuss about the developments in the US radio industry.

Keywords : US Radio Industry; Terrestrial Radio; Satelite Radio; Sirius Satelite Radio; Internet Radio Technology; Satelite Radio Technology; HD Radio Technology; Future of US Radio industry; Sirius v/s XM; Industry Analysis Case Study; Hertz; National Association of Broadcasters; Federal Communications Commission; AM/FM radio